Program Overview

The life of senior executives was never easy; being in charge for the success of an organization and the job performance of its members always involved a significant amount of responsibilities.

Business world has become more competitive, intense and unpredictable, making the jobs and the life of today’s senior executives extremely challenging.  

And the question is: How do senior executives recharge? How do they take a step back to think about their objectives? To consider where they have been and where they would like to go next? To reflect on the leader they have become, and the effects they are having on themselves, on their professional ecosystem and on their personal life?

To decide on the leader they would like to become, the purpose they want to pursue and the legacy they want to develop? To identify the strengths they can leverage and the hurdles they may have to overcome in order to get closer to this “better version of themselves”?

AMP gives senior executives an opportunity to work on these questions. We then gave it a unique design to ensure that The Leader journey does not only add knowledge, it also increases executives' capabilities

Who should attend?

The AMP Certificate is geared primarily towards general and technical executives who carry significant leadership roles in their companies:

  •  CEOs
  •  COOs
  •  CIOs
  •  Chief Technologists
  •  Corporate Strategists and Planners
  •  Senior Executives  
  •  Directors and VPs of Other Functions and Business Lines

Modules Outlines

Introduction to Competitive Intelligence (24 Hours)

  • Business Intelligence Monitoring: challenges, concepts and systems
  • Mapping and scanning the company’s environment
  • Info vs. Knowledge: definitions and differences - data, info, and knowledge
  • Business Intelligence Cycle: needs assessment, collect, analysis, exploitation and diffusion
  • Databank and Knowledge assets capitalization
  • Information and Knowledge Dissemination
  • Business Intelligence and Strategic Decision-Making

Creative Thinking & Innovation (12 Hours)

  • Identify the difference between creativity and innovation
  • Build a creative environment
  • Explain the importance of creativity and innovation in business  
  • Apply problem-solving steps and tools
  • Use individual and group techniques to help generate creative ideas
  • Implement creative ideas


 Business Succession Planning (15 Hours)

  • Demonstrate an understanding of the value of succession planning for successful Businesses.
  • Demonstrate expertise with the key elements of a succession plan.
  • Create and discuss aspects of a succession plan.
  • Discuss the elements of a succession plan in terms of roles, responsibility, function, scope, and evaluation.

Critical Thinking (12 Hours)

  • Define critical and non-critical thinking
  • Identify your critical thinking style(s), including areas of strength and improvement
  • Describe other thinking styles, including left/right brain thinking and whole-brain thinking
  • Work through the critical thinking process to build or analyze arguments
  • Develop and evaluate explanations
  • Improve key critical thinking skills
  • Use analytical thought systems and creative thinking techniques
  • Prepare and present powerful arguments

Marketing Drivers (15 Hours)

  • Explore a business context shaped by globalization, economic change, customer sophistication, competitor initiatives and other market forces
  • Explore segmentation through customer needs leading to the development of compelling value propositions
  • Gain insights into practical pricing opportunities and address communication challenges in a world shaped by social media.  

Crisis Management (12 Hours)

  • Establish the means for business continuity
  • Assign people to an appropriate crisis team role
  • Conduct a crisis audit
  • Determine how to manage incidents
  • Help your team recover from a crisis
  • How to apply the process

Risk Management (15 Hours)

  • Define risk and risk management
  • Describe the COSO ERM cube and ISO 31000
  • Establish a risk management context
  • Describe the 7 R’s and 4 T’s that form the framework of risk management activities
  • Design and complete a basic risk assessment
  • Determine the appropriate response to risks and create a plan for those responses
  • Describe the key components of reporting, monitoring, and evaluation of a risk management program

What Really Matters? (12 Hours)  

  • People Management.
  • Customer Centric approach when designing a product, selling a product or working on a marketing campaign.
  • Market Segmentation.
  • Strategy setting for both establishing new business OR Market-share growth.
  • Product profitability Vs Pricing and the link to proper market segmentation.
  • Suitable sales approach and its implementation.

Entrepreneurship (15 Hours)

  • Inside the Entrepreneurial Mind: From Ideas to Reality
  • Designing a Competitive Business Model and Building a Solid Strategic Plan
  • Conducting a Feasibility Analysis and Crafting a Winning Business Plan
  • Buying an Existing Business
  • Building a Powerful Marketing Plan
  • Creating a Successful Financial Plan
  • Managing Cash Flow
  • Sources of Financing: Debt and Equity
  • Global Aspects of Entrepreneurship
  • Building a New Venture Team and Planning for the Next Generation

Strategic Planning (15 Hours)

  • Identify the values that support their company
  • Define the vision for their company
  • Write a mission statement that explains what the company’s purpose is
  • Complete meaningful SWOT analyses
  • Apply tools and techniques to create a strategic plan that directs the organization from the executive to the front line
  • Implement, evaluate, and review a strategic plan
  • Identify how related tools, such as the strategy map and balanced scorecard, can help them develop a strategic plan

Investment & Portfolio Management (15 Hours)

  • Analyze financial data in order to assess a particular investment or investment strategy.  
  • Describe the principles of equilibrium pricing models and the empirical evidence regarding their limitations and uses
  • Describe techniques for portfolio creation
  • Select and calculate the appropriate techniques to measure portfolio performance
  • Evaluate empirical evidence on market efficiency with respect to the effect of various corporate announcements and corporate events on security events on security prices and foresee the implications for portfolio management


Number of Hours 162 Training Hours- 11 Module
Duration 7 months
Total Price 18,500 LE


Module Hours Price LE
Introduction to Competitive Intelligence 24 1080
Creative Thinking & Innovation 12 1440
Critical Thinking 12 1440
Crisis Management 12 1440
What really Matters 12 1440
Business Succession Planning 15 1800
Marketing Drivers 15 2160
Risk Management 15 2160
Strategic Planning 15 2160
Entrepreneurship 15 2160
Investment & Portfolio Management 15 2160

Admission & Registration steps:

1-Bring the following documents to admission department in Mohandessin or Heliopolis campus to fill your application:  

  •  Copy of an ID
  •  2 Personal Photos
  •  Updated Resume (C.V)
  •  HR Letter

Fees required, from the admission process till graduation, will be in order as follows:

1- Application Fees: 200 LE (Nonrefundable)
2- Advanced Management Program tuition fees includes studying materials or books paid.

  • ESLSCA Students are privileged 40% Discount
  • ESLSCA Corporate Clients are privileged 20% Discount  
  • ESLSCA Alumni are privileged 20%