MGT511.. : Contemporary Management : (Credit hours: 3) This is a generic course, which demonstrates the basic concepts and essential skills for any successful manager such as supervision, delegation, negotiation, team building, leadership, and effective communication skills. It also gives an introduction to the conceptual framework of organization behavior which focuses on the individuals within organization as the relevant unit of analysis in addition to study of nature and relationship among groups and departments that make up those organizations.
-MKT642 : Marketing Research : (Credit hours: 3)
Designed to give students experience in acquiring, analyzing, and presenting information for making decisions about the marketing of goods and services. The topics include: methods for collection, analysis, and interpretation of data, demand analysis, and forecasting. Ultimately, this course is not intended to make participants market researchers, but rather good users of marketing information. A pilot market research study is required.
-MKT652 : Service Marketing : (Credit hours: 3)
The course is designed to address issues related to marketing and managing services and delivering quality service to customers. The course focuses on how to attract, retain and build strong customer relationships through quality service and services. The methods and concepts presented during the course are applicable to every organization whose core product is service (e.g., banks, transportation companies, hotels, hospitals, educational institutions, professional services, telecommunication, etc.) and to organizations that depend on service excellence for competitive advantage (high technology manufacturers, automotive, industrial products, etc.).